Demandbase uses personal information in the following ways: For providing and improving our services. We use personal information to operate, improve and personalize our business and services. This use includes collecting data through integrations with customer relationship management (CRM) or marketing automation (MAS), email, or other systems, troubleshooting or improving our services, making inferences, and deriving insights, trends, use, and analytics, whether actual or predicted, from personal information collected. We use personal information to augment, create, validate, enrich, or enhance existing data sets. We may work with third parties to receive data or insights and combine that information with the data and insights we already have. Advertising and marketing for Demandbase and our customers. We use personal information for advertising and marketing, such as analyzing and predicting business buying behavior or business interests and delivering interest-based advertising and content to your device, such as ads, widgets, or website content tailored to you on behalf of advertisers, across websites and devices, and over time. We use personal information to communicate with you about offers, events, services or products by us and our partners and to track engagement. We may combine the personal information we have with third party data, including data that may directly or indirectly identify you, for improving the personalization of ads and content. As required by applicable law, legal process or regulation. We may use all personal information we collect or receive as required under contract, law, legal or financial processes (like audits), and to protect Demandbase’s legal and contractual rights. To provide reporting and analytics. We may use personal information to create reports (such as performance analytics, statistics, metrics and other details) for our company and for Demandbase customers about the companies that visit our or their websites, as well as actual or predicted interests for those visitors. We may also use personal information to measure and report on engagement with Demandbase or our current and prospective customers, by measuring which communications and content are received or viewed through which channels. We may also use personal information to carry out actions requested by our customers, such as combining data with additional data in our possession or provided by customers or using data to retarget specific companies’ users with personalized advertising. For running our business. We use personal information for billing, account management, invoicing, maintaining security and privacy, as well as other legitimate business interests. Demandbase’s use of information received and transferred via Google APIs adheres to Google API Services User Data Policy, including the Limited Use requirements documented at: https://developers.google.com/terms/api-services-user-data-policy#additional_requirements_for_specific_api_scopes. If your account on the Demandbase One™ go-to-market platform is managed by an administrator, that account administrator may have control with regards to how your account information is retained and deleted. Administrators are able to request the deactivation of an account made for you through your company.