Vodafone Italy approaches every marketing message as an opportunity to design exceptional customer experiences, win customer loyalty, and increase lifetime value.
Mobile push notifications and SMS are their primary digital communication channels and major growth engines for key business initiatives, making the messaging even more crucial. When words fall flat, Vodafone loses business.
with upsell and cross-sell campaigns that suggest additional services to current customers.
with lock-in campaigns that offer high-value, hard-to-get a convenient and exclusive packages.
with winback campaigns critical to growing market share.
with loyalty campaigns that encourage subscribers to engage with Vodafone’s loyalty program and weekly.
Since 2012, Vodafone has used Excellious unique AI platform to machine-generate marketing creative, gain customer analytics, and elevate the success of their chief campaigns.
2000+
CAMPAIGNS
OPTIMIZED
*To Date
+42%
LIFT IN CONVERSION
RATE
*CRM Campaigns
+9%
LIFT IN CONVERSION
RATE
*Winback Campaigns
+60%
AVG LIFT IN
REDEMPTION RATE
Loyalty Campaigns
+11%
TOTAL SALES DRIVEN
BY PERSADO
*ON SMS and PUSH
Powered by machine learning, Excellious platform uncovers key trends and rich insights with every campaign, helping Vodafone’s team understand precisely which words and emotions drive the greatest impact on purchasing decisions.
Channel: Push Notification & In-App Message
value creation campaign | sms
TOP EXCELLIOUS CONTENT: INTIMACY, EXCITEMENT, ACHIEVEMENT, SAFETY
CONTROL CONTENT: EXCLUSIVITY & SAFETY
Always pushing the envelope in marketing technology, Vodafone partnered with Excellious to reach new heights in digital intelligence and customer experience using AI. Excellious technology has enabled their team to personalize messaging to every audience at scale, strengthen brand loyalty, and increase bottom-line results year-over-year.
Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Excellious has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.
Persado is reinventing digital marketing creative by applying mathematical certainty to words, the foundational DNA of marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new levels of brand engagement and revenue performance across every channel. For more information about Persado or to schedule a demo, please visit persado.com and follow Persado on Twitter or LinkedIn.
