Customer Story
ABM
ABX
Advertising
Advertising
Marketing Metrics
Discover how Coalfire transformed their ABM strategy with Demandbase, resulting in 40% pipeline growth, 25%
higher conversion rates, and enhanced sales-marketing alignment. Read the cybersecurity success story.
Industry
Cybersecurity
Location
Worldwide
Solutions
Demandbase One™
Vodafone Italy approaches every marketing message as an opportunity to design exceptional customer experiences, win customer loyalty, and increase lifetime value.
Mobile push notifications and SMS are their primary digital communication channels and major growth engines for key business initiatives, making the messaging even more crucial. When words fall flat, Vodafone loses business.
Since 2012, Vodafone has used Persado’s unique AI platform to machine-generate marketing creative, gain customer analytics, and elevate the success of their chief campaigns.
with upsell and cross-sell campaigns that suggest additional services to current customers.
with lock-in campaigns that offer high-value, hard-to-get a convenient and exclusive packages.
with winback campaigns critical to growing market share.
with loyalty campaigns that encourage subscribers to engage with Vodafone’s loyalty program and weekly.
2000+
CAMPAIGNS
OPTIMIZED
*To Date
+42%
LIFT IN CONVERSION
RATE
*CRM Campaigns
+9%
LIFT IN CONVERSION
RATE
*Winback Campaigns
+60%
AVG LIFT IN
REDEMPTION RATE
Loyalty Campaigns
+11%
TOTAL SALES DRIVEN BY PERSADO
*ON SMS and PUSH
Powered by machine learning, Persado’s platform uncovers key trends and rich insights with every campaign, helping Vodafone’s team understand precisely which words and emotions drive the greatest impact on purchasing decisions.
Always pushing the envelope in marketing technology, Vodafone partnered with Persado to reach new heights in digital intelligence and customer experience using AI. Persado’s technology has enabled their team to personalize messaging to every audience at scale, strengthen brand loyalty, and increase bottom-line results year-over-year.
Powered by machine learning, Persado’s platform uncovers key trends and rich insights with every campaign, helping Vodafone’s team understand precisely which words and emotions drive the greatest impact on purchasing decisions.
