Customer Story ABM ABX Advertising Advertising Marketing Metrics
Vodafone Italy
Discover how Coalfire transformed their ABM strategy with Demandbase, resulting in 40% pipeline growth, 25%
higher conversion rates, and enhanced sales-marketing alignment. Read the cybersecurity success story.
Industry Location Solution
Cybersecurity Worldwide Demandbase One™
For Vodafone, Words Matter.
Vodafone Italy approaches every marketing message as an opportunity to design exceptional customer experiences, win customer loyalty, and increase lifetime value.
Mobile push notifications and SMS are their primary digital communication channels and major growth engines for key business initiatives, making the messaging even more crucial. When words fall flat, Vodafone loses business.
The Impact of Persado AI
Since 2012, Vodafone has used Persado’s unique AI platform to machine-generate marketing creative, gain customer analytics, and elevate the success of their chief campaigns.
INCREASE LTV
with upsell and cross-sell campaigns that suggest additional services to current customers.
PREVENTCHURN
with lock-in campaigns that offer high-value, hard-to-get a convenient and exclusive packages.
WINBACK FORMERCUSTOMER
with winback campaigns critical to growing market share.
ENHANCE CUSTOMER SATISFACTION
with loyalty campaigns that encourage subscribers to engage with Vodafone’s loyalty program and weekly.
2000+
CAMPAIGNS OPTIMIZED
To date
+42%
LIFT IN CONVERSION RATE
CRM Campaigns
+9%
LIFT IN CONVERSION RATE Winback Campaigns
+60%
AVG LIFT IN REDEMPTION RATE
Loyalty Campaigns
+11%
TOTAL SALES DRIVEN PERSADO
and PUSH
AI in Action
Powered by machine learning, Persado’s platform uncovers key trends and rich insights with every campaign, helping Vodafone’s team understand precisely which words and emotions drive the greatest impact on purchasing decisions.
Looking Forward
Always pushing the envelope in marketing technology, Vodafone partnered with Persado to reach new heights in digital intelligence and customer experience using AI. Persado’s technology has enabled their team to personalize messaging to every audience at scale, strengthen brand loyalty, and increase bottom-line results year-over-year.
Andrea Duilio | Consumer Digital Director
“Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise mecustom-quote-boxssage for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.”
