BACKGROUND

The foundation element on which Gilmore Oak has been erected is its quality principle. Dealing in genuine leather and non-leather, products are distinguished owing to their exceptional finishing and striking designs. Along with quality Gilmore Oak vehemently believes in delivering its products to its consumers within the stipulated time period.

Gilmore Oak had multiple products, some with similar content, while many without optimized decreasing overall organic traffic and sales.

There was even lack of clear of brand message/story as to what is Gilmore Oak about and strategic positioning.

WHY EXCELLIOUS

In 2019, Excellious was commissioned by Gilmore Oak to create and implement a digital marketing strategy to increase their sales and maximise ROI for their online segment.

Excellious deployed various digital marketing techniques to attract new users/buyers within the buying cycle. Amazon search query reports were closely monitored to enable selective brand and product targeting.

Moreover, we constructed a multi-channel strategy comprising of SEO, content creation and distribution that provided Gilmore Oak with a unique opportunity to increase the brand’s online presence and its sales.